Although communities feel magical, they don’t come together by magic. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is to build your community with people, not for them. In Get Together, the founders of the community strategy agency People & Company—Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto—provide a practical and heartfelt guide to create thriving communities, both in person and online. The authors break down into clear steps the challenges of getting passionate people together, help individuals and organizations navigate the intricacies of leading a community, and share true stories of everyday people who have created vibrant communities. Get Together shows that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.
Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto founded People & Company, which helps organizations build communities. In 2021, People & Company was acquired by Substack.
I highly recommend Get Together for anyone who’s looking to crack the code on building a community.
founder of Girls’ Night In
Get Together is a generous, practical, and heartfelt guide to creating community in the digital age. With no jargon and no nonsense, Bailey, Kevin, and Kai lay out simple steps for helping people come together in meaningful and powerful ways.
founder of StoryCorps
Get Together tells the stories and reveals the insights of community building. Don’t start one without reading this book.
founder of Instant Pot